ChangaGorham.com
  Article Directory
Search:

Home | Marketing


ChangaGorham.com Article Directory

The Power of Testimonials For Real Estate Agents
By: Beverly Manago

In real estate marketing, genuine testimonials truly carry more bearing than whatever any real estate agent could say or write. It is advisable that as an agent, you should decide and strive to make testimonials part of your actual marketing program. These contents should bear actual messages and texts from real people you could get to add up content to your message and appeal to prospective clients directly.

When putting up testimonials on your marketing materials, it should be noted that such messages should come from known and real sources. It could be someone who is prominent in a community. If you could solicit such testimonials from a neighbor, you could instantly and effectively increase your real estate marketing power by 10 times. However, not all testimonials included in real estate marketing pages and content could count. Here are several guidelines that could make it work.

Put the testimonial/s at the top portion of a marketing piece or page, in a headline fashion. This is to make sure it would grab attention easily and spontaneously. Many readers are easily interested and attracted to read actual messages and testimonies from real people, especially if they could relate to them. Thus, what better way to persuade prospective clients? Through testimonials, you could assure possible clients that you are real and you are reliable and trustworthy in handling real estate transactions.

Put up a testimonial harvesting system. Always remember that the easier the testimonial gathering system is (and it should be), the more likely could it be used on a regular basis. It would not be much of a hassle on your part to solicit testimonials from your actual clients, especially those who have really appreciated your services. When doing so, be sure to clarify to clients that you would use the solicited testimonials for your marketing efforts. They would understand it. It is also an ethical practice to inform them how you would use their outputs.

When posting testimonials on your real estate marketing pieces, make sure you support the message with equally informative and helpful content. It would be ideal if you would immediately offer to help readers in similar ways. To really strike where it matters, end the marketing piece with incentive items and direct or clear call-to-action.

In using testimonials, decide to use clients' full name and possibly, their actual address (though it could be difficult to convince them to allow you to do so because of security and privacy concerns). When sending out testimonial request letters or emails, ask your clients if you could include their names and addresses in the testimonial section of your marketing materials. Including such pertinent information could surely boost the credibility and effectiveness of your real estate marketing effort. Do not make up messages or post testimonies from fictional characters as readers would surely figure out.

Use complete testimonials. Make them sound or appear like candid and actual messages from real people. If the entire testimonial is long, you could highlight only full sections that are applicable.

Article Source: http://www.changagorham.com/articles

Beverly Manago is a real estate writer and consultant for www.mysinglepropertywebsites.com, a marketing tool that lets real estate agents create stunning single property websites easily, and also publishes at mysinglepropertywebsites.com/blog

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Marketing Articles Via RSS!
Additional Articles From - Home | Marketing
Sign Up for a free account or learn more.
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
SFI
Empowerism
Host4Profit
Warrior Pro
Traffic Swarm

Are you smart enough to make money online? You could be...

Click here to get your FREE copy of "Dotcomology - The Science of Making Money Online" TODAY!

Link to Us
Privacy Policy
Terms of Service
Article Directory Software
Click here to download the exact software that powers this directory for FREE. Start your own article directory today!

Powered by Article Dashboard